Nostalgia paired with innovation is taking hold of Rogers, AR, tonight as Lucero, the band with roots as deep and winding as the Mississippi, returns to Northwest Arkansas–a full circle moment two decades in the making. The beloved alt-country and rock group that once jammed in the same Memphis warehouse where Elvis trained in martial arts is set to electrify George's Majestic Lounge with their soulful melodies and storytelling lyrics.

But this isn't just a concert—it's a convergence of past and present, music, and craftsmanship. Before the show, Brian, Lucero's frontman, swung by Magnolia Cycles, a bastion of bespoke bike building nestled in the heart of Rogers.

There, surrounded by the scent of grease and the gleam of polished frames, old friends reunited. Measuring tapes unfurled and pencils scratched across design papers as the idea for a Lucero-inspired custom bike began to take shape. For fans of both the band and biking, this collaboration promises to blend the spirit of Lucero with the craftsmanship of Magnolia Cycles, creating something both beautiful and functional—a rideable piece of art.

The evening is sure to be one for the books, with music lovers and cycle enthusiasts alike buzzing about both the upcoming concert and the unique bike collaboration. And you're invited to the blend of song and cycle; if you manage to snag a ticket, that is.

It's a testament to the enduring bonds of friendship and the thrill of creative collaboration in Northwest Arkansas. So, lace up your shoes and pedal down to George's—let's fill the night with rhythm, roads, and the joy of reconnecting with old friends. Lucero's in town, and tonight, the music and the stories will flow as freely as the Buffalo River.