In a ground-breaking move for public transportation in the region, the Ozark Regional Transit Authority has announced the launch of the area's first nonstop intercity bus route, scheduled to start service on Monday. The new route, identified as the BRX or Bentonville-Rogers Exchange, is a game-changer for residents and visitors who seek seamless travel between the two cities.

With a total of 84 stops—42 in each direction—the BRX will link the Bentonville Community Center on the west side to Butterfly Park in the vibrant heart of downtown Rogers on the east side. This marks a significant development for the ORTA, offering a direct connection between Bentonville and Rogers without the need for passengers to transfer buses, a convenience not previously available.

Joel Gardner, Executive Director at Ozark Regional Transit, expresses his enthusiasm about the BRX,

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